Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.
All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.
It’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can’t just bombard people with messages anymore.
The success of social media companies largely depends on our failure not to spend too much time on their platforms.
I've often wondered what would happen if, in the interest of public service, advertising companies lent out their best copywriters for a year or so to team up with teachers in designing educational materials.
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
Advertising is an environmental striptease for a world of abundance.
There have been a lot of critiques of the finance industry's having possibly foisted subprime mortgages on unknowing buyers, and a lot of those kinds of arguments are even more powerful when used against college administrators who are probably in some ways engaged in equally misleading advertising.
Here is what the practical impact of Citizens United means. What Citizens United means is that corporations call hundreds of millions of dollars into television ads, radio ads, and other forms of advertising to defeat those candidates who stand up and take them on.
I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.
I came in as an engineer and worked on artificial intelligence at Google. I worked on related sites and matching advertising to queries with some of our earliest ads.
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
Advertising is only evil when it advertises evil things.
Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.
The error that we tend to make is that we think that women's magazines are what editors want and what their readers want - and thus are social indicators - when, in fact, they are what advertisers want. They're just advertising indicators.
The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.