I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.
Ultimately, the joy of sports is social and psychological, both in the ballpark and around a television on Super Bowl Sunday.
Short, successful military adventures are as effective as the Super Bowl in diverting people's attention from unpleasant truths.
We all understand the economics of the Super Bowl - 10 or 12 minutes of the ball in motion will be stretched into three and a half hours or more of money-making commercials.
That's the biggest gap in sports, the difference between the winner and the loser of the Super Bowl.
A lot of people, when they see my career, they hear or remember, 'Sat on the bench four years in college, got cut by the Packers, worked in a grocery store, and then won the Super Bowl.' That's kind of the timeline the people see when they hear 'Kurt Warner.'
