Mr. Trump has evolved to the point where he understands that a grass-roots strategy must be supplemented with paid advertising to be able to combat the negative ads that will run against him - and he is prepared or preparing to spend what it takes to make sure his message gets to the voters.
I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.
Telling lies does not work in advertising.
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
These films however, have ambiguity built into them, because it's too easy in film to make a strident work of propaganda or advertising, which are really the same thing anyway, meaning the message is unmistakable.
If your advertising goes unnoticed, everything else is academic.
Advertising has done more to cause the social unrest of the 20th century than any other single factor.
I warn you against believing that advertising is a science.
I decided to do advertising, as ad films were made in only 10 days, and started assisting Sanjeev Sharma and Mansoor Khan. Surprisingly, I was a whiz kid and soon learnt to edit films and became an expert at it.
Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes.
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising.