If Madison Avenue advertising executives were to pick a song that would best represent America, the last one they would choose is 'The Star Spangled Banner.'
I started at HSN in May of 2006, and by October, we had rolled out a new brand image, a new tagline, a new vision statement, a new customer manifesto, and new advertising.
This was the wonder of advertising; the complete absence of cynicism. It may have many mansions, but it has no room for Doubting Thomases.
Advertising in the past has been predicated on a mass market and a captive audience.
Advertising moves people toward goods; merchandising moves goods toward people.
Nothing except the mint can make money without advertising.
Its definition can be a bit murky, but to me, native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt - native ads don't pop up or dance across the screen - and its content is actually valuable to the person viewing it.
Language thus becomes monumental because of the mutations of advertising.
Obviously the commercial news media tries to get you worked up and terrified so you'll buy products that they're advertising.
I wanted to be some kind of captain of industry. Then I wanted to be in advertising, and then I wanted to be a newspaper reporter.
Every night I watch the nightly news. It's funded by the pharmaceutical companies. Virtually every ad is a drug ad. They get their say every night on the nightly news through advertising.
I work in both very strict conditions and very loose, more open-minded conditions in advertising, and Nike is by far the most open-minded of all.
Ninety-nine percent of advertising doesn't sell much of anything.
The forced influence of advertising has given us completely useless TV. You don't want that on the Net. But most on-line information providers need to attract advertising - which slows download times and clutters the screen with windows.
I am responsible for creating and overseeing the future products that make up Google Advertising.
While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.
Don Draper-style advertising is really only available to the biggest brands out there. It's only commodity goods that use those kind of messages because they have to differentiate goods that are really hard to differentiate between - Shell gasoline versus Exxon, Coke versus Pepsi, Sprint versus T-Mobile, it's all the same thing!
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game.
