Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.
Facebook needs to maintain its vise-like grip on our attention to become a conduit of not only advertising but also commerce, so that it can take a cut of everything.
It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
The engine of ancient society was religion but the engine of contemporary society, as I see it, is advertising.
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
The chief characteristic of 'The Tribune' under Greeley was an aggressive and even ostentatious purity. 'Immoral and degrading police reports,' and any notices of the existence of the theater, whether in news or advertising, were at first scrupulously excluded.
Just advertising departments with legs and high heels.
Advertising men and politicians are dangerous if they are separated. Together they are diabolical.
There are times when I need to dig up the diagram for a type of satellite dish, for instance, but I just can't seem to phrase this need correctly. As a result, I'm inundated by advertising for satellite television and people's online customer reviews of such services when, in fact, I was only trying to figure out what a certain component is called.
We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
Somebody says, 'Do a Tom Bodett, a folksy kind of thing,' and it sounds like something out of 'Hee Haw,' very insulting. They turn wry humor into disparaging sarcasm, and you get what amounts to insulting advertising.
