The most effective brand messaging strategy is not to create the messaging that makes the most sense to you. It is creating the brand messaging that makes you, your brand and your products make the most sense to others.
Your story, shared with authenticity can do more to sell you than any sales pitch, marketing piece or ad.
The messaging in your sharing, pitching and marketing should invite people to want to learn more, over making them feel like don’t know anything at all.
Would you want to be marketed to with the same tactics that you use to market to others? If not, then consider changing the message.
Stay Calm, Stay Covered, Stay Considerate, Stay Cautious & Stay Caffeinated.
Would you want anyone to read, See or hear... that picture, video, blog, quote, audio or rant... tomorrow, next week, next month, next year or in five years? Then don't post it today.
Please give credit where credit is due. Are you up to code? With your content creation conduct? Honor the creators if you are going to use their content to promote yourself or your business to your audience.
Focus on your messaging before you focus on your marketing. The skip to marketing when the messaging is not in place makes for more expensive marketing costs, confusion with the public and their perceptions as well as a lack of continuity and endurance growth. There are hundreds of ways to tell a story and thousands of ways to tell different parts of a story. Still, be sure you have your story and the foundation of its messaging solid, situated and clear before bringing it to a public that has a very short attention span and tends to read only headlines. Many will need to see you telling your story and different parts of it a number of times before they click through, read on, connect or buy from you.
The authenticity in your story, the authority in your delivery and the personalization of your presentation will make you that much more real and able to reach that many more people in your real estate business.
Anyone can have the best product, people and team, but arrogance, ignorance and avoidance when it comes to communication will destroy any brand, concept or company.
If you are working yourself to death, how can any investor feel safe, confident and secure investing in you?
A brand messaging strategist focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Your volumes can speak volumes. That extra awareness of your 12,3,6 and 9 when it comes to volume, story and dynamics can spotlight the difference between the consummate professional and the person that has no awareness what so ever.
I trust those with discipline much more than I trust those with motivation to get the job done. Motivation often times shows an expiration date. Those with true discipline have the endurance, the dedication and the problem solving skills to make things happen.
All the drive in the world is worthless if you are driving yourself off a cliff.” ― Loren Weisman, The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How
Your focus on only motivation, instead of expanding your reach and knowledge through education, communication and comprehension, is the reason for stagnation in your forward motion.
Are the professionals that are pitching you online only marketing their services and products? Or are they also delivering messages of authenticity, authority and education? There is an abundance of people that use the latest content to hype, pitch, market and sell everyday. It is a limited few that work to still market but choose to engage with education, information and direction. Let their authority and knowledge sell you over another sales pitch from someone that might only know how to sell and not have the ability to perform what they are selling.
The 40 Hour Expert and Authority? Check up on them first before you send them a check.
We all know sex sells, but sexy does not always translate to authority. Be aware and beware of those only presenting the sexy imagery that entices without the skilled expertise to back it up.
Everybody and their mother has a book and a podcast these days. Instead of telling people to check it out, (like everyone else already does)... Give them reasons to check it out. Tell them what your content is about, why you are sharing it and who would like it. Engage!