Are the professionals that are pitching you online only marketing their services and products? Or are they also delivering messages of authenticity, authority and education? There is an abundance of people that use the latest content to hype, pitch, market and sell everyday. It is a limited few that work to still market but choose to engage with education, information and direction. Let their authority and knowledge sell you over another sales pitch from someone that might only know how to sell and not have the ability to perform what they are selling.