Would you want to be marketed to with the same tactics that you use to market to others? If not, then consider changing the message.
Captivate the attention of your customer by oozing credibility.
When telling a story you can utilize numerous ways to create an attractive narrative that will enchant your audience aka ideal customers and clients.
Branding is a key communication tool and technique, which provides both consumers and manufactures with a way of differentiating their product or service.
If your customers do not feel like they are being engaged, what reason do they have to remain engaged or connected with you?