Yes, CRM is all about Customer Relationship Management...but it is also about Prospect Relationships as well.
If your customers do not feel like they are being engaged, what reason do they have to remain engaged or connected with you?
CUSTOMER: Is your poetry section split up into rhyming and non-rhyming sections? BOOKSELLER: No, it’s just in alphabetical order. What kind of poetry are you looking for? CUSTOMER: Rhyming. Preferably iambic pentameter, in poems of no more than ten lines, by a female poet. But, other than that, I don’t mind.
Customer: This book has a couple of tears to some of the pages. Me: Yes, unfortunately some of the older books haven’t had as much love as they should have done from previous owners. Customer: So, will you lower the price? It says here it’s £20. Me: I’m sorry but we take into account the condition of the books when we price them; if that book was in a better condition, it would be worth a lot more than £20. Customer: Well, you can’t have taken this tear here into account *points to page* or this one here *points to another page* because my son did those two minutes ago. Me: So, the book is now more damaged than it was before, because of your son? Customer: Yes. Exactly. So will you lower the price?
Customer: Forgotten my glasses, could you read the beginning of this book to me to see if I like it?
Who decides what's in Windows? The customers who buy it.
You can lull the paying customers as long as they get slapped.
Our customers are quality maniacs.
Founders, presuming they know their customers, assume they know all the features customers need.
A healthy corporation acts on the interests of its stakeholders and customers.