The messaging in your sharing, pitching and marketing should invite people to want to learn more, over making them feel like donβt know anything at all.
Would you want to be marketed to with the same tactics that you use to market to others? If not, then consider changing the message.
Would you want anyone to read, See or hear... that picture, video, blog, quote, audio or rant... tomorrow, next week, next month, next year or in five years? Then don't post it today.
A brand messaging strategist focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
