The authenticity in your story, the authority in your delivery and the personalization of your presentation will make you that much more real and able to reach that many more people in your real estate business.
I trust those with discipline much more than I trust those with motivation to get the job done. Motivation often times shows an expiration date. Those with true discipline have the endurance, the dedication and the problem solving skills to make things happen.
All the drive in the world is worthless if you are driving yourself off a cliff.” ― Loren Weisman, The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How
We all know sex sells, but sexy does not always translate to authority. Be aware and beware of those only presenting the sexy imagery that entices without the skilled expertise to back it up.
Everybody and their mother has a book and a podcast these days. Instead of telling people to check it out, (like everyone else already does)... Give them reasons to check it out. Tell them what your content is about, why you are sharing it and who would like it. Engage!
You can't go home or at least you can't go back into your childhood home if you don't live there anymore and the door is locked. I guess it has something to do with leaving the past behind and not getting carted off by the police.” ― Loren Weisman, The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How
It is not about writing vision, value, purpose, promise or manifesto statements for your brand first. It is about working through the discovery, definitions, and directions of your brand first. Then you can pull from the root of your brand content to create authentic messaging to communicate & engage with others. When you are rooted in authenticity, the message can grow and branch out farther.
When you treat your business or dream like a living, breathing baby… You’ll make better decisions and wiser choices. Stop, shortcutting, second guessing and buying into the unproven hype. Your dreams deserve more.
Brand before liftoff. For the best launch, the farthest reach, and the most results, build the brand foundation and fuel it while it is still on the launching pad. Designing a brand after you take off is like fueling a rocket after its lifted off.
With all the changes in business, many of the global standard operating procedures of yesterday no longer apply to today’s modern business world.
By directing without assumption and validating with fact… By avoiding the hype and digging into the proof of concept… and by vetting and double checking for the facts and fiction… You can move past the false messaging to find the authentic routes for your vision.
Just because an eloquent, articulate and well-spoken person is sharing something, does not make what they are saying, true. Just because someone can relay information with an engaging, exciting or enticing delivery, does not mean what is being said is fact. Deciding what is true based on only emotion and not connecting with logic, looking up facts and researching for the proof behind it, can be very dangerous. Back it up before you buy into it.
The authenticity in your story, the authority in your delivery and the personalization of your presentation will make you that much more real.
Looking for someone to hear you and your desired message of change? Do not open with insults, attacks and attitude pointed at the people that might be able to help make that change.
If you are... saying the same things as everyone else… sharing the same links as everyone else… posting the same quotes as everyone else… and putting up the same pictures as everyone else… Why should anyone think you are any different than everyone else?
Developing individualized operation and communication plans that are rooted in the authority and authenticity of the people, the story and the product allow for better creativity, production and engagement.
Writing the story, plan, protection, and process based on the authenticity, validity, and authority of a business creates the soundest foundation to build a business on.