Showing off or bragging does not showcase authority or ability. Sharing your knowledge and experience without trying to sell yourself sends a greater message of engagement and authenticity.
It is not about writing vision, value, purpose, promise or manifesto statements for your brand first. It is about working through the discovery, definitions, and directions of your brand first. Then you can pull from the root of your brand content to create authentic messaging to communicate & engage with others. When you are rooted in authenticity, the message can grow and branch out farther.
With all the changes in business, many of the global standard operating procedures of yesterday no longer apply to today’s modern business world.
By directing without assumption and validating with fact… By avoiding the hype and digging into the proof of concept… and by vetting and double checking for the facts and fiction… You can move past the false messaging to find the authentic routes for your vision.
Developing individualized operation and communication plans that are rooted in the authority and authenticity of the people, the story and the product allow for better creativity, production and engagement.
Writing the story, plan, protection, and process based on the authenticity, validity, and authority of a business creates the soundest foundation to build a business on.
It is easy to spend a ton of money and a ton of time on a business and the advertising of it. Many do. Consider putting the money and the time into the educating, building and protecting of a business to allow for the right results, with the smallest costs and the least amount of time.