I was excited about going to the Lakers because they are probably the biggest brand in basketball.
In general, what we want to do is to elevate Volvo's brand positioning, and we feel the main lever to achieve that is to develop more higher-tier products.
It's been a dream of mine since I discovered my first lipstick to create and own my very own brand. My goal is to create products that do exactly what they say and that actually last!
I started at HSN in May of 2006, and by October, we had rolled out a new brand image, a new tagline, a new vision statement, a new customer manifesto, and new advertising.
I love De la Renta. I love CoSTUME National; I think they're just incredible. And I love Marc Jacobs, too - they're also great, just a great brand.
Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.
Authenticity in branding requires a step by step, measured methodology that doesn't veer from a brand's key identity.
The Corbynista brand of politics representing metropolitan, middle class, pro-open border values is far removed from millions of Labour voters, especially those who voted Leave in the referendum.
I've tried and failed a lot. But I've also tried to be really clear about my brand. It is who I am. I'm a mum, I'm a wife, I'm 44 and from the Midwest.
My goal in the beginning was to build a lifestyle brand around what I love to do, which is motorcycles and cars. That was our main goal from the very beginning.
The NAACP ignores the wellspring of racism from within its own ranks, daring to brand anyone who disagrees with the standard they bear for the plantation-politics Democrats as 'white nationalists.'
When you think about the NASCAR brand, it resonates everywhere. They have the No. 1 sports brand.
I try to be very aware of opportunities as they arise. But I don't sit around staring at my navel and thinking about my brand development.
I want to make 'Smackdown' the brand to watch, but beyond that main-eventing, 'WrestleMania' is the next step.
Mahindra's brand strategy is about niches across areas of mobility.
Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right.
Chance The Rapper makes some of the greatest music out, and he build his brand up organically, and the fans have reacted to it.
I had a liver transplant, then I had a pacemaker put in, then I had a new knee put it, then I had a heart valve put in. I'm almost brand new. I have a lot of new parts.
Trump's foundation has done nothing. Its board is packed with relatives, and he's going to use his presidency to sell himself and his brand and profit personally for himself and his family.
Over the past decade, I've been lucky to have witnessed and played a part in Manchester City's rise as a club and a brand.