There's no more exciting moment for me as a brand strategist than a turnaround.
Like manchurian candidates, we have been made into manchurian consumers, who subconsciously buy when we are triggered by our brand masters.
I'm so excited to be a Coppertone brand ambassador because as an athlete, taking care of my body is a huge part of my job, and sunscreen is a vital part of that.
Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff.
What people don't realize is that Tinder built a brand on more than the experience of the swipe.
I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast.
The keys to brand success are self-definition, transparency, authenticity and accountability.
Our brand at Netflix is really focused on movies and TV shows.
Film is much more of a brand business, whereas on Broadway, you can do complete unknowns and have hits.
When people use your brand name as a verb, that is remarkable.
I love Victoria's Secret and the brand, and I'm passionate about Victoria's Secret commercials, too.
I absolutely loathe the idea of doing a fragrance simply as a moneymaker. Personal brand to make money? Vomit.
When you think of YG, you think of the West Coast, L.A., the lifestyle; that's what the brand about. That's what 4Hunnid represents.
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
I'd have thought my particular brand of quirkiness, combined with sharp intelligence and a fine voice, would have yielded more. But it hasn't. Yet!