The educational systems should rely on three solid foundations: enhancing values, life skills, and formal educational curriculum. Each of these bases completes the other, none of them can stand on its own. There is no use of having smart students who don't show respect and compassion, or know how to live by values in life.
The study looks at the Japanese student market and aims to better understand it by concentrating on age and gender insights of the market to ascertain trends, awareness and key features that will allow marketers to appreciate and reach out to these customers
Education marketers have to begin to communicate with many new cultures and to quickly understand what they like, dislike and how to entice them to enrol and study with their institution, against a backdrop of formidable new competition