The study looks at the Japanese student market and aims to better understand it by concentrating on age and gender insights of the market to ascertain trends, awareness and key features that will allow marketers to appreciate and reach out to these customers
β€” Peter Hanami Age and Gender Analysis of Japanese Students Australia
Tags: students, research, quote, peter-hanami, japanese, international, gender, education, australia, age

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Japanese students come from an advanced, sophisticated society, have a unique cultural identity and require a range of products and services to meet their education needs.
β€” Peter Hanami Buyer Behaviour of Japanese Students in Australia
Tags: students, peter-hanami, japanese, international, education, consumer, behaviour, australia
Education is highly respected in Japan and so there is a cultural desire to be highly educated which drives Japanese to undertake study, particularly English
β€” Peter Hanami Buyer Behaviour of Japanese Students in New Zealand
Tags: students, quote, peter-hanami, new-zealand, japanese, education
Studying overseas as an international student in a foreign country is a very challenging undertaking. How Japanese students adapt to a new country plays an important role in their study and their ultimate success.
β€” Peter Hanami Japanese Student Success High School To MBA Australia
Tags: students, research, quote, qualitative, peter-hanami, mba, japanese, education, australia
The analysis provides a clear difference between the age and gender of Japanese students in Australia. The difficult management question is β€œwhat do these numbers mean”?
β€” Peter Hanami Age and Gender Analysis of Japanese Students Australia
Tags: students, research, quote, peter-hanami, japanese, gender, education, australian, age
Education marketers have to begin to communicate with many new cultures and to quickly understand what they like, dislike and how to entice them to enrol and study with their institution, against a backdrop of formidable new competition
β€” Peter Hanami Age and Gender Analysis of Japanese Students Australia
Tags: students, research, quote, qualitative, peter-hanami, japanese, gender, education, australia, age
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