The analysis provides a clear difference between the age and gender of Japanese students in Australia. The difficult management question is “what do these numbers mean”?
Japanese students come from an advanced, sophisticated society, have a unique cultural identity and require a range of products and services to meet their education needs.
Education is highly respected in Japan and so there is a cultural desire to be highly educated which drives Japanese to undertake study, particularly English
Studying overseas as an international student in a foreign country is a very challenging undertaking. How Japanese students adapt to a new country plays an important role in their study and their ultimate success.
Education marketers have to begin to communicate with many new cultures and to quickly understand what they like, dislike and how to entice them to enrol and study with their institution, against a backdrop of formidable new competition
Yuriko a Japanese student who left Japan in search of a dream, new skills, improved English and a new qualification to start a new career. The documentary was recorded over four years in Australia and Japan, it provides a holistic cultural profile of the journey of a Japanese international student