The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.
It is piracy, not overt online music stores, which is our main competitor.
Computers themselves, and software yet to be developed, will revolutionize the way we learn.
And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.
I think we're having fun. I think our customers really like our products. And we're always trying to do better.
This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.
Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.
I'm very excited about having the Internet in my den.
Design is not just what it looks like and feels like. Design is how it works.
What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.
Innovation distinguishes between a leader and a follower.
I think money is a wonderful thing because it enables you to do things. It enables you to invest in ideas that don't have a short-term payback.
We're just enthusiastic about what we do.
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
Now, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs every second of every minute of every hour of every day.