Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
Creativity is an advertising agency's most valuable asset, because it is the rarest.
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
