If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Tags: pointless, done, advertising, trust

Other Quotes by "Jef I. Richards"

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Tags: true, never, lose, best
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?
Tags: law, political, picture, lie
Creativity is an advertising agency's most valuable asset, because it is the rarest.
Tags: valuable, most, advertising, creativity
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
Tags: see, like, know, speech
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
Tags: country, journalism, time, truth
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