If I ran the world, I would find a way to bring the wealth of human good intentions and corporate good intentions together - to activate them collectively into shared action against shared objectives that produces shared hard, tangible results.
Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.
The single biggest lesson I learned was when a hire isn't working out fire them fast. My biggest mistakes, and where I've seen the worst results, were when I gave someone too many chances, or let a situation drift on for too long because I couldn't bring myself to terminate it.
There was no active, conscious decision-making point, just a gradual realization over time that I'm very happy minus children and marriage.
I realized I was an attractive older woman who never wanted to settle down.
I like to describe myself as a proudly visible member of the most invisible segments of our society - older women.
I consider myself a rampant feminist.
Despite their good intentions, today's businesses are missing an opportunity to integrate social responsibility and day-to-day business objectives - to do good and make money simultaneously.
I design my start-up ventures around my own personal beliefs and values.
I have a low tolerance for people who complain about things but never do anything to change them. This led me to conclude that the single largest pool of untapped natural resources in this world is human good intentions that are never translated into actions.
