Even if it were possible to cast my horoscope in this one life, and to make an accurate prediction about my future, it would not be possible to 'show' it to me because as soon as I saw it my future would change by definition. This is why Werner Heisenberg's adaptation of the Hays Office—the so-called principle of uncertainty whereby the act of measuring something has the effect of altering the measurement—is of such importance. In my case the difference is often made by publicity. For example, and to boast of one of my few virtues, I used to derive pleasure from giving my time to bright young people who showed promise as writers and who asked for my help. Then some profile of me quoted someone who disclosed that I liked to do this. Then it became something widely said of me, whereupon it became almost impossible for me to go on doing it, because I started to receive far more requests than I could respond to, let alone satisfy. Perception modifies reality: when I abandoned the smoking habit of more than three decades I was given a supposedly helpful pill called Wellbutrin. But as soon as I discovered that this was the brand name for an antidepressant, I tossed the bottle away. There may be successful methods for overcoming the blues but for me they cannot include a capsule that says: 'Fool yourself into happiness, while pretending not to do so.' I should actually want my mind to be strong enough to circumvent such a trick.
Shrewd branding is when you remind people that you exist by strategically and periodically engaging them on a wide range of topics without asking them to buy anything. If you prove interesting, trust that they'll look you up. Now I must get back to my steak.
It's not fair that the accused is not protected from adverse publicity whilst the accuser is guaranteed anonymity, whatever the verdict.
The Paramount executives were so pleased with Sunset Boulevard that they asked me to do a publicity tour.
In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity.
Awards are only a publicity gimmick.
What kills a skunk is the publicity it gives itself.
I've had enough publicity for 15 lives.
All publicity is good, except an obituary notice.
I couldn't sacrifice my heart for a publicity stunt.
I'm not for the publicity stunts. Leave my son out of the publicity stunts.
Awards sell tickets, and they're a clever publicity stunt.
Archaeologists are underpaid publicity agents for deceased royalty.