Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?
Mobile notifications put people in a state of perpetual emergency interruption - similar to what 911 operators and air traffic controllers experienced back in the '70s and '80s.
The office during the day has become the last place people want to be when they really want to get work done. In fact, offices have become interruption factories.
I'm interested in discontinuities and interruptions, people having to rewrite the narrative of their lives because of sudden changes.
Unfortunately I don't live by a Target now, so I just go to a regular Starbucks as opposed to a Starbucks nested inside a Target, which is my ideal situation. That works out for me. I like that white noise, those interruptions, and the people around me.
It's fun to tease people about where fiction and life intersect.
South Florida's international connections mean there's a different kind of innovation here. We're able to intersect with a lot of brilliant people who are not associated with Silicon Valley.
You have to find the intersection of doing something you're passionate about and that, at the same time, is in the service of other people. I would argue if you don't find that intersection, you're not going to be very happy.
Almost always, great new ideas don't emerge from within a single person or function, but at the intersection of functions or people that have never met before.
I'm most comfortable at the intersection of technology and helping people; that's really what gets me going and gets me excited and what I get most passionate about.
People, for reasons of their own, often fail to do things that would be good for them or good for society. Those failures - joined with the similar failures of others - can readily have a substantial effect on interstate commerce.
The freeways create economic and racial borders in Los Angeles. South of Interstate 10 is one group of people, west of the 10 another, and south of the 405 North yet another.
The interstate highway system was built to get people from point A to point B as fast as possible. And they knocked down mountains and filled valleys and made everything nice and big and flat, and they bypassed every town.
I don't think Puffy knows what he did for hip-hop. Because he intertwined hip-hop and R&B so that people weren't intimidated.
My father literally fought his entire life to ensure the inclusion of all people because he understood that we were intertwined and connected together in humanity.
If you're going to spend most of your time in your democracy figuring out how to get oil by intervening into other people's countries and insuring that you follow it with military might, we think there's an alternative. Which would be renewable energy.
For healthy adult people, the really big thing we can foresee are ways of intervening in the ageing process, either by slowing or reversing it.
The whole banking sector in Mexico was literally bankrupt. For whatever reason, instead of intervening in the sector or supporting the banks, the government expropriated them. We went through the very laborious period of selling the failing banks to the wealthy people of Mexico.
People have to take responsibility for themselves. We need to get the housing industry going again. We don't need government intervening in every step.
Intervention only works when the people concerned seem to be keen for peace.
