Expose yourself to the products and promotions of other manufacturers, and your own field of new ideas will greatly increase.
The main question in drama, the way I was taught, is always, 'What does the protagonist want?' That's what drama is. It comes down to that. It's not about theme, it's not about ideas, it's not about setting, but what the protagonist wants.
There are readers who want every point to be clearly and unambiguously set forth, and there are those who want to pry ideas and meanings out for themselves.
It is an old liberal theme that conservative ideas, being red in tooth and claw, cannot possibly emerge from any notion of the public good.
I got into stand-up because I love stand-up. Specifically in stand-up, I love jokes. I love short, structured ideas and a punch line.
I've always had a lot of story ideas rattling around in my head, but 'Nimona' felt very tangible very early. I knew the ending. So I just started making more and more pages, and then I made it a webcomic, like, 'OK, I'm really gonna do this.'
I've never been resigned to ready-made ideas as I was to ready-made clothes, perhaps because although I couldn't sew, I could think.
The production team's first meeting took place at my house. I had ideas and a color scheme in mind, how I wanted the movie to look, because that has to be a real collaboration.
I don't see coming down to London and talking to people and making TV shows as real work. The only reason I do it is because they keep coming up with decent ideas.
I try to push a single idea to its absolute limit. So for all of those ideas that existed in the story, you attempt to find a physical realisation in the space.
No longer is the female destined solely for the home and the rearing of the family and only the male for the marketplace and the world of ideas.
With each film, I get more and more involved and it's more and more time-consuming. Also, I like to break myths and people's preconceived ideas. My characters have always stood for something, have always had an opinion, although they've never really rebelled.
My instinct is to absolutely recoil when talking about writing in a mechanistic way. Nothing could be dumber than writing a film or TV script based on prescriptions, on other peoples' ideas of what character should be.
So I use a tape recorder a lot to record ideas.
I don't actually read that much. I like movies a bit more. That's how I come up with ideas - by seeing things, hearing things, recycling things. Stealing things!
Google is a company whose very existence depends on innovation - on inventing things that are new and didn't exist before - and on refining existing ideas and technologies to allow consumers to do things they couldn't do before.
I'm not an academic; I'm not an archaeologist. I'm a writer, communicating ideas to the public. There is a model of how the past is, and a lot of academic archaeology is about refining the model. It's not about changing the model radically. I'm not aware of any current which is about radically changing the model. It's just me, really.
I'm just a regular guy. All these ideas that children shouldn't watch me, I'm going to be confusing, all this stuff, it's crazy.
I tend to arrive in the rehearsal process with very strongly developed ideas about what I want to do. But I don't like those ideas to be things that are not subject to change, or subject to development, or subject to challenge.
I have a suspicion that the politicians' revival of the old behaviourist ideas and techniques will be helped and reinforced by a powerful ally - the machines we have built. The computers.