We have been very reluctant to make statements about where the industry is going to go. The Wrangler is going hybrid in 2020. We don't make much noise about that, but it will happen.
Following the automotive pack down unwise and unprofitable roads is not just naive but also very dangerous.
All my bloody pants look the same; all my sweaters look the same. The shirts change; they're all blue.
Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff.
Who my successor is will be up to the board, not me.
If you put a Ferrari sticker on a toaster, it doesn't go any faster.
