By 2025, more than half of the power units you see on the road will have some relevance of electrification. There may be a base combustion engine, but it is combustion and electrification that will make the machine run.
Following the automotive pack down unwise and unprofitable roads is not just naive but also very dangerous.
All my bloody pants look the same; all my sweaters look the same. The shirts change; they're all blue.
Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff.
Who my successor is will be up to the board, not me.
If you put a Ferrari sticker on a toaster, it doesn't go any faster.