Never assume the obvious is true.
Do not put statements in the negative form. And don't start sentences with a conjunction. If you reread your work, you will find on rereading that a great deal of repetition can be avoided by rereading and editing. Never use a long word when a diminutive one will do. Unqualified superlatives are the worst of all. De-accession euphemisms. If any word is improper at the end of a sentence, a linking verb is. Avoid trendy locutions that sound flaky. Last, but not least, avoid cliches like the plague.
What do you call a co-worker these days? Neither teammate nor confederate will do, and partner is too legalistic. The answer brought from academia to the political world by Henry Kissinger and now bandied in the boardroom is colleague. It has a nice upper-egalitarian feel, related to the good fellowship of collegial.
The noun phrase straw man, now used as a compound adjective as in 'straw-man device, technique or issue,' was popularized in American culture by 'The Wizard of Oz.'
Is sloppiness in speech caused by ignorance or apathy? I don't know and I don't care.
The wonderful thing about being a New York Times columnist is that it's like a Supreme Court appointment - they're stuck with you for a long time.
Do not be taken in by 'insiderisms.' Fledgling columnists, eager to impress readers with their grasp of journalistic jargon, are drawn to such arcane spellings as 'lede.' Where they lede, do not follow.
When articulation is impossible, gesticulation comes to the rescue.
Stop worrying about the 'dumbing down' of our language by bloggers, tweeters, cableheads and MSM thumbsuckers engaged in a 'race to the bottom' of the page by little minds confined to little words.
To be accused of 'channeling' is to be dismissed as a ventriloquist's live dummy, derogated at not having a mind of one's own.
Today, war of necessity is used by critics of military action to describe unavoidable response to an attack like that on Pearl Harbor that led to our prompt, official declaration of war, while they characterize as unwise wars of choice the wars in Korea, Vietnam and the current war in Iraq.
Last, but not least, avoid cliches like the plague.
A reader ought to be able to hold it and become familiar with its organized contents and make it a mind's manageable companion.
Writers who used to show off their erudition no longer sing in the bare ruined choir of the media.
Sometimes I know the meaning of a word but am tired of it and feel the need for an unfamiliar, especially precise or poetic term, perhaps one with a nuance that flatters my readership's exquisite sensitivity.
One challenge to the arts in America is the need to make the arts, especially the classic masterpieces, accessible and relevant to today's audience.
The right to do something does not mean that doing it is right.
Never look for the story in the 'lede.' Reporters are required to put what's happened up top, but the practiced pundit places a nugget of news, even a startling insight, halfway down the column, directed at the politiscenti. When pressed for time, the savvy reader starts there.
When infuriated by an outrageous column, do not be suckered into responding with an abusive e-mail. Pundits so targeted thumb through these red-faced electronic missives with delight, saying 'Hah! Got to 'em.'
If you re-read your work, you can find on re-reading a great deal of repetition can be avoided by re-reading and editing.