Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.
The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.
Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.
The first step in exceeding your customer's expectations is to know those expectations.
Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Strings of gravity vibrate at a different frequency than strings of light.
Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
A visual image in the hand of an artist is merely a tool to trigger a mental image.
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
In marketing you must choose between boredom, shouting and seduction. Which do you want?
A visual image is a simple thing, a picture that enters the eyes.
A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation... as music.
The salability of an item can often be improved while the value itself remains unchanged.
String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.