While a lot of management development books try to teach you a lesson or give you a scenario of what corporate culture and work practices are about, they're theoretical and written in a sermonizing way. Most people don't get past the first chapter, and they just look nice on the bookshelf.
With social media, one can target the audience and reach out to the segment in a very precise, cost-effective manner.
Generally, people who crib about corporate politics are, more often than not, those who've played the game but lost it.
My favourite authors are John Grisham and Jeffrey Archer. Grisham rapidly established himself and now completely owns the legal space of fiction writing, something I want to do in financial space. I like Archer because he keeps his readers engaged: every chapter is a page turner, and he keeps his writing simple.
My favourite authors are Jeffrey Archer, for his story telling skills; John Grisham, for the completely new genre he created; and James Patterson, for the way he created a new business model out of writing.
If a reader likes a particular author, they keep reading all his books, and if the supply is not kept up, then the reader shifts his loyalties.
I keep saying my books don't have superheroes. They have ordinary people in extraordinary situations.
The distribution might which Penguin brought to the table and the stature they gave me as an author is unparalleled.
Books marketing has moved from the review culture to a preview culture.
An author needs to be in the market. He or she needs to come out with a new book every year. That keeps you alive in the public mind and gives a push to your older books.
If you have sold the film rights to somebody, take your money and leave. If the producers need you, they will call you. But you have to be careful about who you are selling your book to, and ensure that it is not tampered with.
If you are careful about the content and writing style, readers will not feel that you are in a hurry.
