If there's a choice between tap water and bottled water, the consumer can make that choice. In a very large geography in the world, that choice does not exist.
I love Southeast Asia. As a child, I lived in that part of the world. My first time in Burma was in 1958 with my parents.
While my father was a diplomat rather than a business person, I count him as a critically important formative role model. He was comfortable living and working all around the world, wherever he was assigned.
The model of Coca-Cola is local, whether it's investing, partnering, sourcing, producing, or selling. We market and distribute locally; we pay taxes locally. And it works.
Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, 'What is that?'
We need to focus on the speed with which local governments can work with businesses.