The fact that the Conservatives are losing voters to UKIP while struggling to attract those who voted for other parties in 2010 suggests they have still not successfully shown what a Conservative government is for. This needs to be done on a broad front in a way that encompasses the economy and public services.
Many people supported the Conservatives because of David Cameron, while many people supported Labour despite Ed Miliband. Deteriorating opinions of Cameron will therefore have a bigger impact on the Conservatives' vote share than worsening views of Miliband would have on Labour's.
My business affairs are entirely proper, and no amount of smear, rumour or innuendo will alter that fact.
A majority of all defectors who voted Labour in 2010 but for a different party in 2015 said Ed Miliband had helped push them to another party. For those switching to the Tories, the second biggest reason was the fear that a Labour government would spend and borrow too much.
At 10 A.M. on the Friday after the election in 2010, David Cameron's team met in his room at the Westminster Bridge Park Plaza Hotel. Cameron was clear that, unable to form a majority government, they had to begin talks with the Lib Dems about forming a coalition. But in a rare example of strategic discord, George Osborne disagreed.
My father was one of the fortunate wartime servicemen: he made a full recovery from his injuries, was promoted to captain, survived the war, had a satisfying career as a colonial officer and, eventually, died in February 2002, a month before his 85th birthday.
Eric Ashcroft, a gentle, kind, popular man with a wicked sense of humour, was always modest about his wartime exploits, but eventually, with much prompting from his persistent son, he told me of his terrifying experience on D-Day.