In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.
Relevance is a search engine's holy grail. People want results that are closely connected to their queries.
You might call me a tech intermediary. I know how to talk to the people in Silicon Valley and then take that information and explain it to everyone else.
Internet entrepreneurs are using technology at every level of their company - from a one-person agency to a small firm, the newest technological advances are interwoven throughout every aspect of Internet-based businesses.
Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.
Direct navigation traffic is by far the most highly targeted form of web traffic available.
Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.
Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.
Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.
Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.
Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.
Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.
Everyone knows what search engines are. But relatively few know how to use them effectively.
