With a wedding gown, I have to make sure that people fall in love with it and that the details are very specific and special. There has to be a big story behind it and a great deal of integrity when it comes to the design.
There is definitely a 'red carpet moment' to a bride's wedding day, but when designing for bridal, it is important to focus on the details that will captivate and capture the imagination of the bride - she has to fall in love with the gown.
Accessories are the perfect way to add something special. A hair comb or a beaded clutch can be a lovely detail to finish your bridal look.
I think with bridal fashion, it moves very slowly.
Old Hollywood icons such as Marilyn Monroe, Vivien Leigh, and Bette Davis are so inspiring; their style is romantic and feminine and their glamour mesmerizing. I love the idea of channeling that spirit on your wedding day.
A dress is an emotional thing to make. You've got to fall in love with it and not just with the dress - the whole process of designing it has to be a good experience.
Our customers are worldwide themselves - the Middle East, the Far East, Europe.
I have always aspired to create beautiful designs that make women feel elegant and confident - for me, that is my greatest challenge and inspiration.
I do think there is a bit of Liberace in me.
Carey Mulligan- I'd love to dress her. And Nicole Kidman.