Ambient awareness is the experience of knowing what's going on in the lives of other people - what they're thinking about, what they're doing, what they're looking at - by paying attention to the small stray status messages that people are putting online.
The computer industry began with home-brew boxes that everyone had to program for themselves, but that was a huge hassle. The computer revolution didn't explode until the first Macintosh arrived, with its point-and-click simplicity.
The only reason we don't notice how absolutely interwoven our thinking processes have become with older technologies - pencils, paper, electric light, penicillin, fire - is that they're old, so we've ceased to notice their effects.
The genius idea of industrialism was the concept of the Model T: In exchange for something cheap and well-made, we'd forgo unique, lovely design.
The humanitarian developers behind World of Warcraft have also discovered a way to bribe gamers into turning off their computers and going outside. If you log off for a few days, your character will be more 'rested' when you resume playing, a mode that temporarily speeds up your leveling.
Why are online games so addictive? It's mostly the narcotic appeal of 'leveling.'
We're dumber and less cognitively nimble if we're not around other people - and, now, other machines.
The main message of 'Smarter Than You Think' is an attempt to look at the productively new and interesting ways that we have begun to learn about the world, to think about what we found, and to mull it over and argue about it with other people as we use technology.
A huge amount of our everyday thinking - powerful, creative, and resonant stuff - is done socially: talking to other people, arguing with them, relying on them to recall information for us.
Transactive memory works best when you have a sense of how your partners' minds work - where they're strong, where they're weak, where their biases lie. I can judge that for people close to me. But it's harder with digital tools, particularly search engines.
Politicians or pundits can distort or cherry-pick climate science any way they want to try and gain temporary influence with the public. But any serious industrialist who's facing 'climate exposure' - as it's now called by money managers - cannot afford to engage in that sort of self-delusion.
