The most common mistakes women make when applying makeup are not applying it in the proper light and not using their hands as blending tools.
I love a bright lip with a neutral eye. It's an easy, wearable look that gives brightness to your face without looking over-the-top.
Every season has its lipstick trend, and just because your perfect color is a pinky beige, that doesn't mean you can't wear deep burgundy.
Every business decision I ever made I learned from my grandfather Papa Sam. He moved here from Russia when he was a boy. He worked his way up selling newspapers and ladies' handbags, and eventually, he became Cadillac Sam, one of the biggest car dealers in Chicago.
Personalized beauty is about each woman being able to create her own makeup routine that complements her coloring and style.
The best anti-aging product is a great, natural-looking hair color, especially when you're graying.
The Lilac Rose Collection isn't just about purple. It features dusty pinks and heather grays, which are more natural shades of purple and are perfect for creating a feminine smoky eye.
I used the stormy gray and heather brown shadows from the Lilac Rose Eye Palette to create a soft smokey eye for Veronica Beard's Spring 2013 show. The look was dramatic but delicate.
After I brush on my moisturizer, I'll dip the same brush into foundation and mix it with the lotion to make tinted moisturizer.
I won't usually make plans with people I don't know on Fridays because all I want to do is stick my hair in a ponytail and put on a big sweater, some tights and a pair of sneakers after a week working in the city.
I won't put a product out that I don't 100 percent believe in. All of my products are made from the best ingredients and are made to make a woman feel like herself, only prettier and more confident.
During the week my alarm wakes me up at 6 A.M., so the latest I can sleep on Saturdays is about 7 A.M.
Whether you are a stay-at-home mum, or on the red carpet, or in Afghanistan, the better you feel, the better you do your job.
