There is nothing to winning, really. That is, if you happen to be blessed with a keen eye, an agile mind, and no scruples whatsoever.
The length of a film should be directly related to the endurance of the human bladder.
I have a perfect cure for a sore throat: cut it.
The more successful the villain, the more successful the picture.
Someone once told me that every minute a murder occurs, so I don't want to waste your time, I know you want to go back to work.
Give them pleasure - the same pleasure they have when they wake up from a nightmare.