I think is inherent in humans to be driven by a cause. However, we must be able to differentiate between sensationalism and true facts. Otherwise we risk to sacrifice many things in life for the wrong cause; which may even include our own happiness.
Millions of people across the world live in a state of acute environmental crises caused by the lack of access to safe and usable water resources, because of natural disasters, socio-economic conditions, wars and conflicts. At Green the Gene, we are developing extremely simple yet highly technology and data intensive solutions tailored to address extremely specific problems faced by communities.
When I was in third grade, we had a mandatory environmental science class. The only thing I remember from that class, was when our teacher told us, 8 year olds, that in the state of Haryana in India - where I grew up - the water table was falling by almost 2 feet every year. For me, this fact suddenly converted this abstract idea of sustainable development into a very real problem that affected communities and people I knew.