I've been involved in motorsports from the commercial point of view for many years with my involvement with DTM and managing other businesses, such as a rally business as well where we are collaborating with Red Bull.
I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.
If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it.
I like to write from midnight to dawn with great stores of candy and Red Bull laid in... I'm not sure why I have the work habits of a 20-year-old coder, but no matter how many times I set up a more reasonable schedule, I always fall back to this.
I'm strictly a sugar-free Red Bull guy. I'd rather enjoy my sugar intake elsewhere.
I really want to thank Red Bull Racing and Dr. Helmut Marko for the confidence they have in me.
Style-wise, Valle Nevado is what can only be described as 'hip international.' Brazilians, Chileans and Europeans make the place seem like an electronic music festival transported to an remote Andean valley. Huge speakers blare out thumping, bass-heavy music, while promotoras stalk the staircases selling everything from Red Bull to mobile phones.
Red Bull are backing a spinal-injury research charity called Wings For Life, which I am an ambassador for, with a programme called Faces for Charity that will run at this year's British Grand Prix.
I wear no makeup in real life. I'm very simple. That may be why I go over the top for the red carpet. But otherwise, I'm very plain. I should make more of an effort, actually.
It's strange for my friends when they see me on TV and in magazines, because the person that they see doing interviews and pictures on the red carpet is not the person that they know.
The red carpet is very important. You have to be very careful to have the right person dressed in right way. For me, it has to be a perfect look.
Bling is over. Red carpet covered with rhinestones is out. I call it 'the new modesty.'
There's this image of us on the red carpet, being really fancy, and then there's the reality.
Often you see people on the red carpet with tight up-dos, but that makes me feel stiff.
Every time I walk down one of those red carpets, you think I'd be used to it after all these years, but it's like it's happening for the first time.
I've always struggled with Hollywood feeling trivial. Red carpets aren't worth it.
To this day, I love eating steak tacos before going to the red carpets.
If I were to reason like those who roll out red carpets, I would say we might have some repatriations from the City of London.
I feel like I'll never get over red carpets. They're so bizarre and awkward.
I hated working red carpets, I hated the whole celebrity interview process. I just realized I'd rather be the person somebody wanted to ask questions to than the person asking the questions.
