Shapeshifting requires the ability to transcend your attachments, in particular your ego attachments to identity and who you are. If you can get over your attachment to labeling yourself and your cherishing of your identity, you can be virtually anybody. You can slip in and out of different shells, even different animal forms or deity forms.
You are a conductive being. Harness that power and transform it into something you love.
People who are seeking emotional support find it in the craft because instead of looking to a savior or prophet, we are taught to save ourselves.