A rumor is a social cancer: it is difficult to contain and it rots the brains of the masses. However, the real danger is that so many people find rumors enjoyable. That part causes the infection. And in such cases when a rumor is only partially made of truth, it is difficult to pinpoint exactly where the information may have gone wrong. It is passed on and on until some brave soul questions its validity; that brave soul refuses to bite the apple and let the apple eat him. Forced to start from scratch for the sake of purity and truth, that brave soul, figuratively speaking, fully amputates the information in order to protect his personal judgment. In other words, his ignorance is to be valued more than the lie believed to be true.
People are almost always better than their neighbors think they are.
Deceit for personal gain is one of history's most recurring crimes. Man's first step towards change would be thinking, counter-arguing, re-thinking, twisting, straightening, perfecting, then believing every original idea he intends to make public before making it public. There is always an angle from which an absolute truth may appear askew just as there is always a personal emotion, or a personal agenda, which alienates the ultimate good of mankind.
Take lightly what you hear about individuals. We need not distort trust for our paltry little political agendas. We tend to trust soulless, carried information more than we trust soulful human beings; but really most people aren't so bad once you sit down and have an honest, one-on-one conversation with them, once, with an open heart, you listen to their explanations as to why they act the way they act, or say what they say, or do what they do.