The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
Tags: stay, being, professional, way

Other Quotes by "Simon Mainwaring"

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
Tags: brand, advertising, understand, your
More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
Tags: ability, more, influence, power
The keys to brand success are self-definition, transparency, authenticity and accountability.
Tags: keys, accountability, brand, success
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
Tags: celebrity, influence, community, simple
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
Tags: emotional, way, treat, social-media
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