That's what us northern people do don't we? Don't mince our words, just say it how it is.
It's an amazing achievement to win a National Business Award and it recognises all of the hard work and determination of the team of people that have made Crafter's Companion the success that it is today.
I worked in my parents' decorating store from six. My mum would get me in every Saturday polishing the paint and straightening the wallpaper for 50p.
I knew, back when I was starting up, that if I had something that could be developed for the mass market, I could really take it forward.
There's all these stores all over the country and a lot of them are small but they're like little Aladdin's caves full of exciting nooks and crannies filled to the brim with products. Then you've got Hobbycraft, which is like a supermarket for crafts. What we want to be is a hybrid between the two.