My first book, 'To Be or Not To Be,' took 'Hamlet' and converted it to the choose-your-own-path format. It was a great fit for a book where you control what happens - a book as game - because the plot of 'Hamlet' is very game-like: get a mission from a ghost to kill the final boss, kill the final boss, and game over. You win.

The first mp3 I downloaded, which I guess was illegal, was a symphonic rendering of the Super Mario Brothers 1-1 theme song. It was great. I was like, 'This is blowing MIDI files out of the water. This is the future, right here.'

Squirrel Girl is basically a Silver Age character in the modern age, and that makes her a fish out of water in a lot of ways. She likes being a superhero. She likes fighting crime. She doesn't sit around brooding in the darkness of her Squirrel Hole trying to figure out new ways to make crime pay.

It's like jazz: You learn the rules to break them - as long as you can break them in a meaningful way.

It's a lot harder for an author that's unpublished to say, 'Hey, here's a new book.' There's nothing of theirs to read, so you don't know what it's going to be like. Kickstarter is great, but you also have to put your work out there whenever you can so you can build a reputation.