As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
Tags: situation, yourself, age, technology

Other Quotes by "Marshall McLuhan"

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
Tags: he, understanding, more, experience
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Tags: always, men, communication, nature
We drive into the future using only our rearview mirror.
Tags: only, drive, mirror, future
I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.
Tags: think, beginning, culture, art
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
Tags: information, more, moving, age
View More by "Marshall McLuhan"