Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.

In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.

All media exist to invest our lives with artificial perceptions and arbitrary values.