The list of plane reservations I keep on my phone - it's very, very, very long.
The benefits of globalization do not trickle down automatically. It takes politics to make sure that there is a benefit.
A huge part of Apple profits generated in Europe, in African countries, Middle East, and India were all booked in Ireland. And I think it is a very basic principle in taxation that your profits are taxed where the profits are generated.
If you're in a situation where your effective tax rate is so much lower than any other company, then obviously you have a much better position when it comes to compete on prices and everything else.
If you, as a company, can get a deal that I, as a company, cannot get, you can compete with me but not on the merits, because your tax burden is not the same as mine.
If you're successful in the market, it should be because you have the best products. Then your customers like you, not because then you cut corners, or you get a tax break, or you don't inform authorities about how things actually are.
