To swear off making mistakes is very easy. All you have to do is swear off having ideas.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.