Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Tags: he, advertising, who, people

Other Quotes by "Leo Burnett"

To swear off making mistakes is very easy. All you have to do is swear off having ideas.
Tags: easy, ideas, mistakes, you
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Tags: advertising, pictures, new, words
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Tags: advertising, pictures, new, words
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
Tags: advertising, purpose, service, business
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
Tags: mud, reach, stars, you
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