Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities.
It is an interesting thing. Every time I try and stray from the path of food, I get whacked.
For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America.
As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had a mango in my life.
We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet.
After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet.