When you're dealing with digital goods, you don't have to be tied to one URL.
When I was 10, we drove to Disney World. When we arrived, what impressed me most was the meticulous attention to detail; there wasn't a gum wrapper anyplace.
I think the relationship between cable and satellite and telco pay TV service providers and the content industry is a very, very solid one.
We're simple-minded, the team at Hulu, which is, we think if we can obsess over quality and build a better mousetrap, that good things will happen. Users will adopt the service, advertisers will see great value in it, and that's what we're seeing.
Initially, the television was seen as the devil incarnate by people that worked in the content industry. Now over time it turned out that that was one of the best things that ever could have happened to a content creator. I think the Internet is no different.